Refined elegance for each lady

Franca Von Wunster is one of the flagship brands of the Tex Zeta company.A line of swimsuits, elegant and refined designed and thought to satisfy the needs of each woman
The collections are realized on the basis of two main principles: style and functionality

The story of Franca Von Wunster is the story of a great little style revolutionist, born and raised in the lap of Imec to then spread her wings and redefine the contours of elegance at the time.
It all began in 1954 when Franca Von Wunster began almost as a joke a collaboration with Imec, a benchmark company in the industry active since 1936.
Already within a few months of her debut in the company, it was not difficult to notice the extraordinary talent of this seamstress of style so much so that in 1963 with the creation of the Paris petticoat she fully won the spotlight.

The attention to fit and cut played a key role but above all, as the newspapers of the time headlined, it was "The color revolution" so much so that from the classic white, pink, sky blue and black she opened up to the innovative for the time blue, red, green and brown.
In 1974 the final choice. The Franca Von Wunster brand was born positioned very high with the clear goal of targeting a high-end clientele.

Since then everything has changed so that nothing would change of that innovative and pioneering spirit that represents the distinctive character of the brand.
The impeccable fit, the wise use of color, the extraordinary study of prints and the desire to reach even women with more generous silhouettes.


Discover the New Spring Summer 2022
Collection available only in Stores!